You probably already know that there are literally thousands of people looking for your scaffolding company on the Internet – the problem is how to get them to find you! This post can only offer a rapid overview – but with a little luck it will be a handy place to start.
The first thing you require to market your scaffolding business on the web, is a great website. Well it is possible to market online without a site – but in most cases it makes sense to have one. There are many distinct approaches to building a site for your scaffolding company, dependent on your finances and capabilities. You can create one all by yourself using an HTML editor, if you know how, or are prepared to learn. Everything you need to know is widely available on the web. That’s the most time-consuming way, but also the least expensive. On the other hand, you could always hire a web-design firm to do it all for you. That won’t take as much of your time – but costs a lot more. In the middle, you could use a system like Yola.com or Wordpress.com to build a website – they make it simple and are also free, or very inexpensive.
One important tip – set up an analytics system on your website so you can track the effectiveness of your promotional efforts. Experienced Internet Marketers could not be without a good statistics program on their websites, so don’t sabotage your efforts with a newby mistake. There are terrific web stats programs available free – and they’re easy to deploy and set-up – so there’s no reason not to do it.
The initial step for most people is to send their web site to the appropriate category on the Yahoo Directory. Unfortunately this now costs $299 per annum, and since it sends very little traffic these days (have you tried looking for the Yahoo directory on their website) it may not be good value for money for many organisations. Thankfully there are also free basic directories out there, and it’s generally worth submitting to those. DMOZ is the most widely known, but as it’s run by volunteers it normally takes forever to get in. Make certain you submit your web site to the appropriate category for the best chance of being successful.
Specialist directories or web sites are the most valuable places to advertise your website. Regrettably many markets just don’t have sites like these – and the few that exist know their value and will usually charge accordingly. The good news is, there is http://www.ClickScaffolding.co.uk/ which is a scaffolding business specialist so it’s worth registering with them (specially as listing on that website is now free of charge!). If you can unearth other sites in your niche, try to register with them too.
Assuming you need to get customers to your new scaffolding firm website quickly, then you’ll really want to check out PPC (Pay Per Click) advertising. As its name implies PPC is a means of advertising online but only having to pay when someone clicks through to your web site. The most popular PPC system currently around is Google Adwords. This enables you to appear on Google itself – at the side of the search results. You can make sure your adverts are only shown in one specific country (such as the UK) if you want – and needless to say choose how much you’re willing to pay for each click.
Now that customers are coming to your website – remember to ask for their email address, so you’ll be able to send them information, announcements and special offers – or merely remind them to keep coming back to your site and check out what’s changed. Services like Aweber make it simple to get email addresses and send emails to your customers.
Marketing your scaffolding company on the net is a massive topic – but I really hope the summary offered in this article has been beneficial. If it’s inspired you to get started, then that’s excellent – there’s tons more detail available on the internet, so if you get underway right now, you’ll be hearing from new clients very soon indeed.